With an affinity for smartphones and messaging apps, consumers are changing the way they engage with businesses. Customers are more demanding, highly informed, and communicate with brands on a variety of platforms. As this behavior drives to an increasingly digital experience, businesses are struggling to keep pace.
Businesses have looked to their CRM platforms to get closer their customers, but customer engagement cannot be achieved through CRM alone. Businesses need a more robust strategy to connect and keep pace with the new era of customer engagement.
CRM vs. CEM
In this webinar, we discuss how to:
- Create personalized experiences to engage customers on a new level
- Leverage AI to deliver exceptional customer support
- Empower agents to support more complex interactions and retain customers